Clients & Projects: Ætna Benefits

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Client: Ætna Insurance

Date: 1987-88

Media: Interactive laser videodisc

Project: Created an interactive multimedia promotional and instructional program on insurance benefits that increased enrollment by 30%.

Comments: The Benefits 360/Æ dvantage Interactive Enrollment System (IES) assisted in the sales process. IES guided potential customers through the life insurance product description, customizing the plan based on the customer's characteristics (e.g., a married couple with children would see interactive video segments depicting this lifestyle.) Based upon the choices the customer made, IES quickly @Calculated life insurance premiums and policy cash values for the customer.